The Fendi Peekaboo bag needs little introduction. The iconic bag is one of those timeless pieces that is certain to never go out of style and can be shared between generations. A perfect blend of the modern and the classic a duality that lies at the very core of Fendi's DNA.
Fendi celebrates this dualism in a playful, natural video featuring Oscar-winning actress Catherin Zeta-Jones alongside daughter Carys Douglas for the very first time. The campaign embraces a whimsical vintage outlook as it follows the mother-daughter duo across Rome as they joyfully dance and play amongst the historic buildings of The Eternal City.
Set to the tune of Mary J. Blige's "Family Affair", the third installament of Fendi's #MeAndMyPeekaboo series portrays an authentic family memory that showcases the complicity between mother and daughter. Tradition is blended with modernity, beauty and history; relaying the essence of the Fendi brand and the Peekaboo bag.