Exclusive: Watch | Salvatore Ferragamo's Holiday Campaign Will Make You Want To Dance

BY Kasia Truscott / Nov 18 2019 / 16:31 PM

Sleek, sophisticated and effortlessly cool, Salvatore Ferragamo's holiday collection and playful festive campaign is everything your holiday wishes are made of

Echoed through the artfully stylised choreography of their brand new seasonal campaign, Salvatore Ferragamo's Holiday Collection is an elegant refinement of where modern luxury meets the excitement of life's opportunities. The new ready-to-wear collection plays with the contrast of monochrome palettes and colour-popped accessories, with the festive accents of silver and white, and is showcased beautifully through the medium of dance in the brand's campaign video. 

Creative Director, Paul Andrew, said of the new collection: "True luxury must be life-enhancing. This is why Salvatore Ferragamo is dedicated to crafting shoes, clothing and accessories that not only look beautiful but which perform beautifully too. For this holiday season we wanted to emphasise the joy generated by inhabiting garments that afford a full, free range of effortless movement - and there’s no better platform for that than dance."

"By paring back the colour story to black, with accents of silver and white, and poppily tonal punctuation marks provided by the accessories, we’re really focused on the quality of our artisan construction. The result is a modern wardrobe that encompasses leisure, business and evening wear in a sleek and progressive whole - clothes and shoes for dancing through life."

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