LOEWE’s craft-inspired collection for the 2019 festive season is directly inspired by the distinguished British Arts and Craft ceramist William De Morgan. To celebrate the capsule launch, LOEWE have released a magical campaign video that brings to life De Morgan’s imaginative world of fantastical creatures in the format of a 60-second film titled An Otter’s Tale.
‘Each year we have tackled different Arts and Crafts heroes of mine,’ said fashion designer Jonathan Anderson, Creative Director of LOEWE. ‘For me it was a very natural process to do William De Morgan, he was a big collaborator in the Arts and Crafts movement and a true fantasist in that moment.’
Directed by Nina Gantz through Blinkin, the film creatively merges William De Morgan’s imaginative creatures with Jonathan Anderson’s affinity for floral arabesques to create a fairytale-inspired world where anything is possible.
"This campaign defies all clichés,” continued Jonathan Anderson. “William De Morgan was the main inspiration for the new collection and his work lent itself very well as a starting point for a darkly strange and fun film which epitomises the collection.’
The film showcases LOEWE’s world class craftsmanship with its outstanding attention to detail. Over 180 people were involved in creating the enchanting campaign which, with its unique production techniques, artfully blends the real with animated to lend a whole new perspective on the magic of the holiday season.
Nina Gantz, Director at Blinkink, said "The brief from LOEWE was to create a film that brings the world of William De Morgan to life. It was an amazing world to dive into! We were also very happy to have a real puppet genius, Josie Corben, who worked on films such as Isle of Dogs and Frankenweenie, join us in this beautiful endeavour."
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