Whilst you were paying attention to the Precious Gems collection, Huda Kattan took to YouTube to launch her brand’s new Overachiever Concealer

This year, Huda Beauty has been teasing the launch of their new concealer in their reality series Huda Boss. In a video posted to YouTube earlier this week, the former Bazaar cover star shared a tutorial on how to achieve a ‘no make-up make-up look’. The video she is seen applying concealer but doesn’t let viewers in on much else.

“Now I’m going to go ahead and use some concealer. I’m going to tell you guys, this is our concealer, so I don’t have it on camera. My shade is called Toasted Almond,” she says in the tutorial.

Well, fast-forward a week, and whilst we’ve all been gushing over the Precious Gems collection launch, the beauty-blogger-turned-entrepreneur took to social media to drop the news that her new Overachiever Concealer has hit shelves.

Huda Beauty Overachiever Concealer

Press play on the video to see exactly how Huda Kattan uses her brand new product.