Sustainability has officially gone mainstream with the world’s leading consumer goods company Unilever debuting its socially responsible, green personal range Love, Beauty and Planet in the Middle East. The range was developed in response to the growing demand for clean, green and sustainable product within the region; a movement that Unilever fully supports and advocates.
“Love, Beauty and Planet has been designed to meet the rising demand from consumers who are looking for more environmentally responsible products. With this launch we are aiming to inspire a movement encouraging everyday change makers in the country to work towards a more green, sustainable and safer planet by reducing carbon footprint and minimizing plastic waste” said Cem Tarık Yüksel, Managing Director of Unilever Gulf.
Made using ethically-sourced, environmentally-friendly ingredients in 100 per cent recycled and recyclable packaging, Love, Beauty and Planet signifies Unilever’s commitment to a better future, with the global giant pledging to reduce its annual carbon footprint by 20% by 2020. The range consists of hair, oral and skincare products that are all vetted and independently certified by People for the Ethical Treatment of Animals (PETA), for cruelty-free and vegan causes. With ingredients such as coconut water, argan oil, shea butter, tea tree oil, Love, Beauty and Planet is as good for you as it is for the planet. A definite win-win scenario.