This Could Possibly Be The Most Beautiful Line of Reusable Face Masks We’ve Ever Seen…

BY Katinka Haugnaess / Sep 7 2020 / 06:00 AM

All proceeds from the collection will be donated to international relief efforts and artist support for those affected by COVID-19

This Could Possibly Be The Most Beautiful Line of Reusable Face Masks We’ve Ever Seen…

MATCHESFASHION is partnering up with the Wedel Art Collective to launch a new line of face masks perfect for the art lover within your life.

The project draws upon the power of contemporary art to encourage more people to wear face masks to not only protect those around them, but also to support other individuals affected by the pandemic.

Participating artists include Jenny Holzer, Rashid Johnson, Barbara Kruger, Raymond Pettibon, Lorna Simpson and Rosemarie Trockel, to name a few. The artists, who are internationally celebrated for their work, have created pieces that address some of the most important social and political issues of our time.

Inspired by these artists’ masterpieces and created out of ethically produced 100% cotton, the limited-edition face masks reflect their passionate and urgent response to the pandemic, reinforcing the need for community action. Jenny Holzer’s face mask taps into the necessity of mask-wearing, reading ‘You-Me’ and ‘I like to think of my work as useful.’

When describing the project Holzer states, “that is a recurrent impulse, when something happens in the world, if I have an idea that will be properly responsive…Not necessarily a cure or a solution but at least an offering.”

Also included in the collection is Raymond Pettibon’s mask featuring ‘Vavoom’, a figure inspired by Felix the cat that he has drawn since the mid-1980’s. ‘Vavoom' stands for "...sprawling, empty landscapes and shouts his name across the land – simultaneously a rallying cry and an existential shout into the void...". With his mask design, Pettibon urges us to be 'notsoclose!', a perfect sentiment for the current landscape we find ourselves navigating.

When discussing the collection founder of Wedel Art Collective Amelie von Wedel states, “It has been a joy to work with these exceptional artists to realise their face masks – each one is a meaningful, wearable artwork. It’s hard to over-emphasise the importance of wearing masks.”

Going on to express their honor in working with their chosen charities “...we applaud all three charities for their tireless work throughout this pandemic and the economic recovery beyond it”.

All proceeds from the sales of the Wedel Art Collective face masks will be donated to charities; 50% of the proceeds will go to  the COVID-19 Solidarity Response Fund for WHO, powered by the United Nations Foundation, and 50% divided between two artist relief charities working to support artists whose livelihoods have been severely diminished with the pandemic: the US-based Artist Relief coalition, and Common Practice in the UK.

The collection is available now on MATCHESFASHION for Dhs190 each.

Lead image courtsey of Wedel Art Collective 

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