10 Viral Moments at Haute Couture Week: The Most Talked About Shows In The Digital Era
From circus-themed runways to designs causing controversies, here are some of the most standout catwalks
Every January and July, Paris transforms into the epicenter of unparalleled creativity and extravagance as Haute Couture Week unfolds.
The prestigious event, showcasing the pinnacle of fashion craftsmanship, has long been a stage for designers to transcend the boundaries of imagination. Amidst the opulence and artistry, certain moments have absolutely stood out, becoming instant sensations.
From groundbreaking technological marvels to emotional tributes, Bazaar Arabia brings you 10 of the most viral moments that not only defined the essence of Haute Couture but also left a definite mark on the fashion world.
10 Viral Moments at Haute Couture Week: The Most Talked About Shows In History
Iris van Herpen’s Aeriform Collection (Haute Couture A/W 17)
Known for her innovative use of technology, Dutch fashion designer Iris van Herpen presented ethereal, gravity-defying dresses using laser-cutting and 3D printing techniques, making a huge impact on the perception of what Haute Couture could be.
Viktor&Rolf’s Life-Size Dolls (Haute Couture A/W 17)
This Viktor&Rolf collection redefined the intersection of fashion and art. The daring showcase featured avant-garde creations with dramatic proportions and over-the-top detailing, transforming the runway into a gallery of wearable sculptures. Playful motifs and a whimsical take on the looks injected an element of fun, offering a fascinating display that expanded the horizons of Haute Couture.
Dior’s Haute Couture Circus (Haute Couture S/S 19)
Maria Grazia Chiuri transformed Dior’s Haute Couture S/S 2019 show into a whimsical circus, complete with acrobats and performers, blending high fashion with theatrical spectacle.
Valentino’s Inclusive Runway (Haute Couture A/W 19)
Pierpaolo Piccioli’s collection was not only stunning, but also notable for its diverse and inclusive casting, with models of various ethnicities and age groups walking the runway in exquisitely crafted garments.
Jean Paul Gaultier’s Final Show (Haute Couture S/S 20)
Jean Paul Gaultier shocked the fashion world when he announced that this show would be his last. The designer threw a show in celebration of his 50-year career, featuring an array of his iconic designs and a star-studded model lineup, including Dita Von Teese, Karlie Kloss, and Bella and Gigi Hadid, creating a nostalgic and emotional moment in Haute Couture history.
Fendi’s Tribute To Rome (Haute Couture S/S 22)
Creative director Kim Jones took inspiration from a Roman escapade for this collection. The references to the ancient city and its historical richness were evident throughout the pieces, with a hint of futuristic flair. Models walked the runway channeling Roman emperors that influenced the designs, and also featured on some of the dresses.
Schiaparelli‘s Wild Take On Couture (Haute Couture S/S 23)
Creative director for the brand, Daniel Roseberry’s show featured reproductions of animal heads that instantly went viral. The designs also unleashed a firestorm of controversy online, with internet users questioning whether the pieces were idolising trophy hunting. Whether it was for its creativity or controversy, the show garnered a wave of attention.
Celebrities Stun At Schiaparelli (Haute Couture S/S 23)
While the front row was graced by several celebrities, including Kylie Jenner, Doja Cat made a dramatic statement in a head-to-toe ensemble adorned with red body paint and 30,000 Swarovski crystals. Complete with a red Schiaparelli bustier and a hand-knit skirt featuring lacquered wooden beads, the singer fully committed to the look, which was an instant talking point online.
Chanel’s Menagerie of Animals (Haute Couture S/S 23)
Chanel’s Haute Couture S/S 23 show was a tribute to the diverse array of animal-themed sculptures, drawings, and objects that adorned founder Gabrielle “Coco” Chanel’s apartment at 31, rue Cambon. Models emerged from inside wooden sculptures featuring over-sized animals crafted from wood, cardboard, and paper, created by artist Xavier Veilhan.
Maison Margiela’s Artisanal Collection (Haute Couture S/S 24)
Maison Margiela, under the visionary direction of John Galliano, took the Internet by storm last season. The designer’s avant-garde approach and innovative techniques combined with the legendary make-up artist Pat McGrath’s work, who painted the models to glassy, porcelain skin perfection, created a show that is bound be remembered years on.
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Lead Image Credit: Jason Lloyd-Evans