Samsung Unveils A Pioneering, Futuristic Range of Screens That Adapt to Suit Individual Style
A blend of world-class technology, artistic design and sensorial in-home experiences
It takes vision and a blank canvas to bring dreams to life and Samsung’s new range of four lifestyle televisions marries freedom and form with design, function and adaptability, taking style to a whole new level. The tagline ‘view it your way’ comes alive in each of the televisions – The Frame, The Serif, The Sero and The Premiere – offering style-savvy consumers numerous ways to find a solution that fits their lifestyle choices and personalities. Think artists, curators, fashionistas, design enthusiasts and kinesthetic innovators who thrive on an in-home experience that defies conventional boundaries – these televisions are a class apart in technology and function for anyone who dares to dream, desire and demand more.
The Frame
For those who appreciate artistic sensitivities in design and consider themselves innovators and curators, The Frame’s slim silhouette is a canvas and screen, combined in one elegant frame waiting to impress. Think custom bezels that magnetically attach when changing colours and finishing to suit every season or wall shade and imagine a slim-fit wall mount that allows The Frame to stand majestically on any wall looking like a piece of art with a customisable digital canvas. From the moment it is switched off, The Frame turns into a private-viewing gallery offering the option to choose from a personal digital photo library or the online Art Store, offering a mix of classic and modern art.
The Premiere
Experience an in-house theatre with The Premiere, equipped with premium sound and an ultra short throw feature. The state of the art projector is sized at 130 and 120 inches with top-cinematic quality picture and sound effects thanks to its 4K triple-laser technology. The multi-purpose piece can be used as a TV, digital canvas or even a décor element to showcase artworks and various images. This smart laser projector comes in a sleek white colour that will match every home’s aesthetic, the ideal combination between technology and bespoke style. Also, The Premiere includes easy-to-use features, a simple installation process and an adjustable screen that can be placed anywhere, making it the perfect addition to your home living space.
The Serif
The Serif perfectly combines classic and modern design with its slim yet sturdy, detachable floor stand that can move around conveniently. The QLED 4K quality and 100 per cent colour volume by Quantum Dot ensures everything appears vibrant and brilliantly sharp on any of the three screen sizes of 43, 49 and 55 inches and all you need to do to connect your phone is place your device face-down on top of the screen for a quick switch between your phone and the television.
The Sero
If the future is now, then The Sero breathes life and new meaning to mobile TV on a 43-inch screen, straight from the palm of your hand to a landscape or portrait view based on the content, app, movie or live TV channel. A simple tap is all that’s needed to move from the phone to The Sero, and the in-built AirPlay 2 allows for an easy shift from the phone to the big screen. If imagination could run wild, then the five portrait modes (poster, clock, photo, sound wall or cinemagraph) allow you to dress up your pad with minimal fuss and maximum ambience. This is all thanks to its cleverly designed and in-built 60w premium speakers, which drown out distractions.
With every screen, dreams come alive taking lifestyle choices to a whole new level where tastes matter and change is inevitably intrinsic to design.
For more information, visit shop.samsung.com
Images courtesy of Samsung