Will COVID-19 See A Rise In Home Renovations?

BY Jacob George / May 25 2020 / 10:30 AM

Founder of Dubai-based Wood Culture, Jacob George, shares insight into the topic

Will COVID-19 See A Rise In Home Renovations?
Latest Collection by Wood Culture

Despite our relatively short tenure in the retail furniture industry, we can definitely vouch for the fact that COVID-19 has negatively impacted most business establishments, some more than the others. We definitely have seen a downward trend compared to the same period last year.

Wooden coffee table

Keeping the above in mind, we have witnessed an uptick in the number of enquiries coming through despite the harsh economic climate.

Some of these are out of necessity but also in many instances, just because the client has spent so much time in their living rooms that they feel the need to change or do an impromptu re-decor

Solo bamboo mirror hanging on the wall

We see numerous clients who are in the process of handover like Dubai Hills, who need to go ahead with the final fit-out regardless of the pandemic.

We recently launched our website and sales on the same has gone past our initial forecast, which is a positive sign of things to come. I believe home renovations will continue in an upward fashion, but perhaps the budgets might be reassessed from the pre-pandemic era.

Sukhna low lounge chair made from rattan and teakwood

There is definitely going to be a big hit on the larger commercial projects but in terms of residential and smaller boutique projects, will carry on as before.

We get numerous calls daily checking if our showroom is open and surprisingly have more walk-ins in the last two weeks than the same period last two months ago.

Sutris leather lounge chair with mosaic wooden side coffee table

We also see a trend where many clients are going the DIY route on smaller projects as we also sell the raw materials like lumber and hinges, which has largely improved over the month before.

A dining table by Wood Culture

All in all, the pie is still there for the taking, albeit a lot smaller. Lots of market corrections will take place in the near future, but there is light at the end of the tunnel. woodculture.ae

Images Courtesy of Wood Culture


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