Dima Ayad Just Launched The Cutest 'You... As Is' Collection For Kids

BY Kasia Truscott / Jan 22 2020 / 16:35 PM

And it celebrates the flourishing individuality of your little ones

Dima Ayad Just Launched The Cutest 'You... As Is' Collection For Kids
Courtesy of Dima Ayad

Riding on the back of the success of her 'You... As Is' collection of slogan T-shirts, designed to empower and promote a message of self-love and body positivity, Lebanese designer Dima Ayad has just launched a third installment of designs - exclusively for children.

There's never been a cuter way for the younger generation to celebrate their self-expression.

The third collection for boys and girls, aged anywhere between two and 12-years-old features a fun variety of seven metallic colourways. Paying tribute to Dima's special collaboration with jewellery designer Nadine Kanso for previous editions of the collection, each shirt features the iconic 'You... As Is,' slogan, and is available in both English lettering and its Arabic equivalent, written in Nadine's signature calligraphic style. The size range is also all-inclusive, ranging from S-3XL. 

Commenting on the launch of the new collection, Dima explained, "This is a call to everyone to treat children with kindness so they can reciprocate and inspire the same character to their friends and peers. It’s to teach them young to be kind to themselves, appreciate themselves AS IS, to be fearless, and to let them be free to be who they want to be - with our guidance."

She continued, "I think that if we set ourselves as an example to the younger generation, it can be pretty amazing how much less room there can be for bullying and intolerance."

"‘YOU…AS IS’ is for all of us!"


The collection currently retails for Dhs285 for adults, and Dhs155 for children. Shop the collection online now, at dimaayad.com

Images courtesy of Dima Ayad