The IMG-signed model made the announcement via Instagram, sharing with his fans that the collection had taken two years to conceive and that he wanted his designs to be life-long accessories, as well as his hope that the brand can engage with as wide of an audience as possible.
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Me and my guys have been working on this for the past two years trying to create the platform to create things for you guyz to have in your REAL LIVES, jewlery is something you can cop and have for the rest of your life, so much more too come and we are gunna make sure theres a way for all people to be apart of this :)
The youngest Hadid collaborated with rapper Yoni Laham to found the label, called Martyre. The brand’s website is now live and features an array of necklaces, bracelets, earrings and rings, all taking on an edgy, almost gothic twist. Anwar himself starred in the monochrome campaign, shot in LA, and also enlisted the help of fellow models Georgia Fowler and Abdulaye Niang.
The luxury LA-based line consists of mainly sterling silver jewellery, although gold and rose-gold alternatives are available upon request and pieces adorned with diamonds and other precious stones are in the works. The (soon-to-be) signature clasp featured on the pieces is an intricate pair of hands gripping each other. Prices vary between Dhs349 and Dhs2,920 for individual pieces.
Hadid claims that he wants to offset the impact of “fast fashion and consumerism” by returning to craftsmanship and authenticity, and to restore the “personal meaning” that jewellery should hold for its wearer.
His mother, Yolanda Hadid, took to Instagram to express her pride about her son’s venture, captioning a photo of him: “Congratulations on the launch of your jewelry line my son @martyre I love your spiritual vision for the world and the meaning behind each individual piece of jewelry you’ve created with your team. #ProudMommy”.
The tight bond shared by the Hadid siblings is hardly a secret, so we'll be waiting on those snaps of Gigi and Bella repping their little brother’s jewels.
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