Alexander Wang Just Reimagined Bvlgari’s Iconic Serpenti Collection In The Most Alexander Wang Way
Hailey Beiber looks sensational as the face of the campaign
There a few things BAZAAR loves more than a fashion collaboration that marries the hallmarks of a 135-year-old fashion house with a contemporary label so seamlessly, you just know you’re looking at the next ‘it’ capsule collection of the season. Serpenti Through the Eyes of Alexander Wang is the latest collaborative offering from two of the most in-demand fashion houses of the moment.
Alexander Wang x Bvlgari is centered on the reinterpretation of the Iconic Serpenti Forever Bag, which Wang has reimagined – and just in time for Fashion Week, we hasten to add – in a belt bag, a duette, a shoulder bag, a shopping tote, satchel and Minaudière.
“When Bvlgari approached me to collaborate, I knew I wanted to create something that focused on the everyday overlooked items when purchasing luxury goods and transform it into something desirable for a global consumer of all ages,” says Alexander Wang.
“To team up with a personality like Alexander Wang for such a powerful collaboration is an exciting challenge for Bvlgari,” adds Mireia Lopez Montoya, Bvlgari Accessory Unit Managing Director. “Serpenti is an icon that has been and continues to be reimagined: Wang’s fresh vision has brought a new urban chic attitude to our unstoppable icon of glamour.”
Alexander Wang muse Hailey Bieber fronts the campaign. The model is pictured with the black, white and mint green (an ode to Bvlgari’s green tea fragrance, Wang’s favorite growing up) leather bags.
Expect to see them all over your IG feeds from September onwards.