Bvlgari Taps 3 Arab Talents To Celebrate The Anniversary Of The B.Zero1

BY Milli Midwood / Mar 31 2019 / 18:46 PM

Mthayel Al Ali, Tara Emad and Arwa Al Banawi join to celebrate the Italian’s brands 20th anniversary collection

Bvlgari Taps 3 Arab Talents To Celebrate The Anniversary Of The B.Zero1

Few collections have stood the test of time like Bvlgari’s B.Zero1. Celebrating 20 years at the forefront of the fashion industry, the Italian brand has tapped Bella Hadid and three of the region’s biggest names to showcase and celebrate the iconic collection.

To mark the two-decade anniversary, the Roman jewellers has reissued the original, iconic five-band ring. Created with their signature Tubogas method (a convention-defying spiral shape with a hollow, cylindrical hole) entrepreneur Mthayel Al Ali, actress Tara Emad and designer Arwa Al Banawi are pictured in front of the UAE’s signature landmarks, from Jumeirah Emirates Towers to the Burj Khalifa, all clad in the iconic B.Zero1 pieces.

Bella Hadid, who has been the face of Bvlgari since 2017, also honoured the anniversary in her latest campaign with the brand. Lensed by Mario Sorrenti, the former BAZAAR cover star wears rose gold coloured rings, a necklace and a bracelet from the collection, and is depicted with a “powerful, intrepid, and unapologetic” gaze, epitomizing everything B.Zero1 collection represents.

Bella Hadid fronts the 20th anniversary campaign for the B.Zero1 collection

The reissued pieces completely encrusted in sparkling pavé diamonds. Each are engraved with ‘XX Anniversary’ on the inside and come in white gold, yellow gold, solid white gold and (for the first time ever) rose old – a true collectors piece.

Bvlgari's reissued B.Zero1 rings to mark their 20th anniversary

Bvlgari has sold over 2 million B.Zero1 rings in the past two decades, and has previously collaborated with powerhouses Zaha Hadid and Anish Kapoor on limited edition pieces.