Burberry Reveals Its A/W 2020 Pre-Collection Campaign, Starring Irina Shayk and Reece Nelson
Designed by Chief Creative Officer Riccardo Tisci and photographed by Danko Steiner the British fashion house’s newest campaign explores the concept of duality
Two is always better than one… or is it? Burberry has unveiled its latest campaign – and with it comes a sense of vibrancy, creativity and freshness.
The campaign, which features ‘family’ models Irina Shayk and Reece Nelson, is clearly ushering in a new era at the luxury fashion house, as Riccardo Tisci reimagines pieces from the Burberry archive. Fresh iterations of iconic pieces include check overlaid with camouflage and quilting re-energised with bold colours.
Image credit: Danko Steiner
“I have always been drawn to the notion of duality and viewing things from two perspectives, bringing a depth and contrast to a person or a concept.” Riccardo said.
“This campaign explores this idea of mirroring, a theme which I established as a house code in the new Burberry identity.”
Image courtesy of Danko Steiner
Riccardo collaborated with a world-renowned creative team for his latest campaign, including stylist Ana Steiner, Burberry Global Beauty Director Isamaya French and hair stylist Gary Gill.
Image credit: Danko Steiner
The campaign represents a reinforcement of the fashion house’s refreshed identity under Riccardo who’s time at Burberry has been nothing short of transformative.
The Burberry Autumn/Winter 2020 Pre-Collection is available to purchase in selected Burberry stores globally and online.
Images supplied and shot by Danko Steiner.
