British luxury label Burberry has just unveiled one of the fashion house’s most high-profile campaigns to date. Featuring three of the world’s most sought-after “It” girls, the campaign blends the eccentric with the classic to highlight the brand’s cues and codes which have been set forth by Creative Director, Riccardo Tisci. BFFs, Kendall Jenner, Gigi and Bella Hadid are photographed alongside Benji Arvay, He Cong, Freja Beha Erichsen, Nozomu Ito, Reece Nelson, Tosin Olajire, Rianne van Rompaey and Mona Tougaard by Inex and Vinoodh, showcasing the key pieces from Burberry’s Spring-Summer 2020 collection against a backdrop that was specifically chosen to match the exact shade of Burberry’s highly-recognisable beige.
“I have been working for a few seasons to define a new identity and visual language for this house. This campaign feels like the beginning and I wanted to celebrate the men and women who represent Burberry – some who have been a long-standing part of my career and others who have started this Burberry journey with me. Together they capture the sophistication and attitude at the heart of the house today,” said Riccardo Tisci, Burberry Chief Creative Officer
‘It is always one of my biggest honours to work with a friend like Riccardo,” said Bella Hadid. “He took me under his high fashion wing when I was young and now to be able to work with him again for Burberry is a blessing. Ricky always brings the best energy to set. We are always laughing and it never feels like a work day with him. He always knows exactly what look is perfect for each girl and that is why he is the designer that he is. He knows how to bring out the best in all of us. Gi and I always have the best time working together, but we feel so lucky to be able to work in a space with Inez, Vinoodh and Riccardo. I love this campaign so much, thank you to the Burberry team and most of all, my Riccardo for this beautiful campaign.’
Kendall Jenner echoed Bella’s sentiment, “Riccardo has been super close with my family for a very long time. He has always treated me with such kindness, support and respect which is so special in this industry. Working with him is always so creative and fun. He has this raw passion, endless energy and creative references which are really infectious when you are on set. Watching what he is doing with Burberry is incredible and it is a joy and privilege to be a part of the journey.”
Sophisticated, suave and unapologetically chic, this might just be the “It” campaign of the Spring-Summer 2020 season.
All images courtesy of Burberry.