Prada Is Partnering With UNESCO On A New Sustainability Programme

BY Harper's BAZAAR Arabia / Feb 26 2020 / 18:14 PM

Following the launch of the Re-Nylon project, Prada continues its quest towards a more sustainable future

Prada Is Partnering With UNESCO On A New Sustainability Programme

Prada recently launched the Re-Nylon project, a capsule collection using a nylon alternative crafted from plastic waste, and continues to lead by example by partnering with UNESCO’s Intergovernmental Oceanographic Commission for its latest initiative. The ‘Sea Beyond’ programme aims to educate younger generations about environmental mindfulness – specifically how to protect the ocean so that it can be used as a resource in the future – and is dedicated to building a circular economy.

The international programme will run from February to May of this year and will promote the preservation of resources by teaching sustainable consumption practices to secondary schools worldwide, as well as informing them of fashion’s role in safeguarding the ecosystem. Prada is also working in line with the United Nations’ 17 Sustainable Development Goals which include life below water, climate action and responsible consumption and production.

“The promotion of culture and education is an integral part of the sustainability strategy”, Prada Group Head of Marketing, Lorenzo Bertelli, shares. “The collaboration with UNESCO embraces this path and translates it into a direct channel of communication with students around the world”.

Images: Instagram/Prada, Instagram/WWF