Set under the stars in the breathtaking setting of El Badi Palace in Marrakech, BAZAAR's Fashion Editor, Gemma Deeks, witnessed Dior’s stunning Cruise 2020 show, which was an ode to Africa’s artisans and traditions fused with the House of Dior’s savoir-faire, named ‘Common Ground’.
Traditional Moroccan music set the scene for the show as models (including Moroccan beauties Nora Attal and Malika El Maslouhi) walked around a sizable pool within a terracotta courtyard glistening with hundreds of candles and impressive bonfires.
Maria Grazia Chiuri collaborated with world-renowned Wax specialist Uniwax from Côte d'Ivoire in West African - and one of the last remaining factories to produce wax fabrics - to reinterpret the House’s signature prints with pieces made in 100% African Wax - the cotton grown, spun and printed in Africa. Maria Grazia Chiuri showing her continuous support to empowering women, season after season, enlisted Sumano, a project reviving traditional women's artisanship presented work by female weavers and pottery makers for the show’s decor, with cushions covered in artisanal fabrics painted in henna and ceramic pottery filling the setting.
Further collaborations included Pathe O, one of Africa’s leading designers notable for his bold prints and bright colours symbolic to Africa, created an exclusive shirt for the collection that pays tribute to Nelson Mandela and British-Jamaican designer Grace Wales Bonner and African-American artist Mickalene Thomas joined forces to reinterpreted Christian Dior’s iconic Bar suit from his ‘New Look’ silhouette born in the 1950s. The collection was topped off with turbans and pan-African headpieces by milliner Stephen Jones and collaborators Martine Henry and Daniella Osemadewa.
Guests were treated to an exclusive performance by the one and only Diana Ross.
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#DiorCommonGround: On Monday evening @dior presented it’s 2020 cruise collection beneath the stars in the sumptuous setting of the El Badi Palace in Marrakech. From #MariaGraziaChiuri collaborating with a number of African artists on the show, the star-studded FROW to the one and only Diana Ross shutting down the magical Moroccan adventure. Swipe left to watch the stunning show finale @nicolefritton
Dior’s history with Marrakech started in 1951, when Christian Dior created the ‘Maroc’, a white tulle dress and coat in which we saw variations of towards the finale of Maria’s collection and homage was paid to Yves Saint Laurent, who took over from Dior when he died in 1957 and who had a love affair with Marrakech. Guests visited his home and garden the day of the show.