Jennifer Lopez Is The New Face of Coach

BY Kasia Truscott / Nov 20 2019 / 10:28 AM

The superstar is set to represent the American house of leather ahead of its S/S20 collection

Jennifer Lopez Is The New Face of Coach
Instagram/Coach

Coach have just announced award-winning actress and singer, Jennifer Lopez, as their new global ambassador to represent the luxury brand across all campaigns for leathergoods, ready-to-wear and footwear, beginning with their highly anticipated S/S20 collection.

A firm believer in forging her own path and creating her own destiny, Lopez shares the same authentic New York roots as the house, which was first founded in 1941, and a firm belief in fearless self-expression. 

"I’m so excited for this collaboration with Coach," the star said. "It is a timeless brand that I’ve always been a fan of, and the upcoming collection really speaks to my personal style - an uptown downtown mix."

Creative Director Stuart Vevers commented, "Jennifer is so authentic. She's determined and she’s an original who has followed her own path to do things her own way - she really embodies the attitude of Coach and our new campaign."

He continued, "I loved when Jennifer carried the Coach Signature bags in her 2002 video, 'All I Have'. She's from New York like Coach, which creates another authentic connection with our heritage."