Exclusive: Net-a-Porter's Inaugural Eveningwear Campaign Is Delightfully Middle East-First

BY Rohma Theunissen / Sep 16 2019 / 09:52 AM

And we couldn't be more in love

Exclusive: Net-a-Porter's Inaugural Eveningwear Campaign Is Delightfully Middle East-First

The thermostat has only just started to dip and NET-A-PORTER is already one step ahead of us; thinking about the region’s inevitable wedding season that is just around the corner. The luxury e-commerce brand has just launched its first-ever eveningwear focused campaign – and it has specifically been designed to help its Middle Eastern customers prep for the region’s world-renowned wedding season.

NET-A-PORTER

“We are super excited to be exclusively launching the inaugural NET-A-PORTER Gowns campaign in the Middle East today. The campaign highlights our edit of the best eveningwear styles, from brands like Oscar de la Renta, Akris, Brock Collection and Reem Acra, ahead of the Middle Eastern Wedding Season, featuring model Nora Attal,” says Elizabeth von der Goltz, Global Buying Director NET-A-PORTER.

The dreamy campaign features Morrocan-British model Nora Attal adorned in showstopping creations from designers such as Oscar de la Renta, Monique Lhullier, Reem Acra, Jenny Peckham and Talbot Runhof. Shot at the historic Houghton Hall in Norfolk, England, the campaign encapsulates the elegance and grandeur of Middle Eastern weddings. 

NET-A-PORTER

Inspired by the Middle East, the global campaign debuts on NET-A-PORTER’s Middle Eastern website; with subsequent launches in other markets taking place from next month. Featuring a curated edit of brands and styles based off the style preferences of its regional clients, NET-A-PORTER’s inaugural eveningwear campaign is delightfully Middle-East first, and we couldn’t love that more.

NET-A-PORTER

NET-A-PORTER