Do you have a unique idea for a fashion app? Are you the creator of this generation's Depop or Polyvore (RIP)? Do you want to be mentored one-to-one by top Yoox Net-a-Porter professionals? Then listen up.
Online fashion retailer Yoox Net-a-Porter is holding the first-of-its-kind "Incredible Girls of the Future" competition; open to young women aged 16-25 from around the globe, it invites applicants to pitch an innovative idea for a fresh new fashion app, that uses the opportunities technology provides us to bring about sustainable change and positively impact the fashion industry.
A company that's long championed inclusion and female empowerment, two-thirds of the global talent represented by the retailer are female, whilst in their top ranks, over half of their executives are female. The competition hopes to inspire young girls, by promoting the intersection between fashion and technology, to pursue a tech career, leading ultimately to better representation of women in the whole industry.
The lucky young winner will be awarded a hotly coveted mentorship with the online platform’s directors, giving them the invaluable industry insight needed to launch their career. And that’s not all. They’ll be spotlighted on all of Net-a-Porter’s platforms and get an exclusive styling appointment with a personal shopper, where they’ll be given £1000 to spend on the site. Runners-up should also feel pretty pleased; they’ll be given Net-a-Porter goodie bags worth £500.
Federico Marchetti, Chairman and CEO of YOOX Net-a-Porter group
The online luxury fashion retailer has enlisted the help of experts in fashion and tech to judge the competition - including editors, creative directors, CEOs and authors. Federico Marchetti, Chairman and CEO of YOOX Net-a-Porter group, who is presiding over the judging committee alongside Porter magazine’s Acting Editor-in-Chief Sarah Bailey and Net-a-Porter’s President Alison Loehnis, said in a statement: “There aren't enough women in tech. We strongly believe that fashion can provide an effective lens to tackle this issue and change young people's perceptions; helping to introduce more female talent to digital careers and fulfil their creative potential. That's why Yoox Net-a-Porter group is inviting the future generation of female entrepreneurs to pitch their best fash-tech innovations. They are the ones who will drive a more inclusive and sustainable luxury industry."