There are different kinds of investments: some people choose to invest in vintage cars, some in real estate, others in fine art. I discovered a new type of investment for myself besides arts, which is couture. Today we witness a myriad of young designers who all aspire to join the ranks of couturiers, but how do you know which pieces are the best to invest in? Here are my top five tips on how to invest in your first couture piece...
1. Think about the future
By investing in couture, you invest in the future. And by future I mean my children and the next generations to come; I am 100 per cent sure that they will wear my collection pieces with great pleasure and pride. We live in the cyclical world and no matter what, we return to the classics and vintage.
2. Plan your investment according to your interests
Basically, when purchasing couture, you invest in your relationship with the couture houses. For example, when buying Chanel and Dior, you become part of their history. Their incredibly attentive attitude and exclusive approach to you as a client is certainly part of the ritual called ‘couture’.
3. Do your research
The most profitable investments in the world of vintage couture are the purchases of the designer pieces that had been created during the designer’s creative peak think Schiaparelli from the '30s and Yves Saint Laurent from the '60s. Or when a highly beloved designer departs the fashion house, such as Phoebe Philo from Celine or Tom Ford from Gucci. Such pieces have a worldwide appeal and would only increase in their value with years. However, it is important before a buy to check the condition of the piece (if it requires any repairmen) and that it has not been altered in any way, as such things can lead to devaluation.
Azzi & Osta Haute Couture Autumn/Winter 2019
4. When in doubt go for classics
I am very old school in terms of clotheing choice. I often invest in classic couture pieces that become better over the years. Personally, I am a big fan of vintage pieces by Bvlgary or Cartier. It is hard to explain it, but the ideas that were put into their creation, shapes, colours and history behind them have some mesmerizing allure and spiritual value. So when I wear them it gives me energy, fulfils me and brings a lot of joy.
5. Train your eye
Collecting couture is not the same as buying the first nice thing you see in a store, it requires a trained eye, just like in art collecting. It is important to go to exhibitions of famous couture houses, get inspiration by following the couture shows during the fashion weeks, talk to relevant people from the field. Experience can’t be taught and can only be acquired with time.
Couture expert Zarina Rasueva wearing Chanel autumn/winter 2017 Haute Couture