For luxury jewellery brand Messika Paris’ new Lucky Move collection, Creative Director of the eponymous brand, Valérie Messika, has hand-picked the faces to front the campaign herself.
Featuring the iconic Kate Moss, Dutch actress Sylvia Hoeks and Puerto Rico-born model Joan Smalls, the contemporary fashion-mogul-trio depict the Parisian collection’s versatility of rings, necklaces and earrings.
Joan Smalls for Messika. Collection Lucky Move
Photo by Mert & Marcus
Photographed by renowned fashion photographers Mert & Marcus, the campaign showcases the brand’s Small Medallion featured in the rings, earrings and necklaces, the Large Medallion in the long necklaces and hoops and a beautiful Bubble Set comprising a diamond choker, bracelet and 3-finger ring. The symbolic medallions serve as tokens of luck.
“I wanted to create a trio of girls, a gang that would represent women in their diversity and each of whom, whatever their age, would embody a type of beauty,” says Messika. “Beyond jewellery, this trio has an attitude. They are strong women who breathe their own style into jewellery. They influence diamonds and not the other way around. This is, in fact, the main characteristic of Messika’s jewellery.” messika.com
Watch: Bazaar chats with Valérie Messika