Burberry Reveals Its A/W 2020 Pre-Collection Campaign, Starring Irina Shayk and Reece Nelson

BY Sarah Joseph / Jun 18 2020 / 13:00 PM

Designed by Chief Creative Officer Riccardo Tisci and photographed by Danko Steiner the British fashion house's newest campaign explores the concept of duality

Burberry Reveals Its A/W 2020 Pre-Collection Campaign, Starring Irina Shayk and Reece Nelson

Two is always better than one… or is it? Burberry has unveiled its latest campaign – and with it comes a sense of vibrancy, creativity and freshness.

The campaign, which features ‘family’ models Irina Shayk and Reece Nelson, is clearly ushering in a new era at the luxury fashion house, as Riccardo Tisci reimagines pieces from the Burberry archive. Fresh iterations of iconic pieces include check overlaid with camouflage and quilting re-energised with bold colours.

Image credit: Danko Steiner

“I have always been drawn to the notion of duality and viewing things from two perspectives, bringing a depth and contrast to a person or a concept.” Riccardo said.

“This campaign explores this idea of mirroring, a theme which I established as a house code in the new Burberry identity.”

Image courtesy of Danko Steiner

Riccardo collaborated with a world-renowned creative team for his latest campaign, including stylist Ana Steiner, Burberry Global Beauty Director Isamaya French and hair stylist Gary Gill.

Image credit: Danko Steiner

The campaign represents a reinforcement of the fashion house’s refreshed identity under Riccardo who’s time at Burberry has been nothing short of transformative.

The Burberry Autumn/Winter 2020 Pre-Collection is available to purchase in selected Burberry stores globally and online.

Images supplied and shot by Danko Steiner.


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