As the on-going public health crisis continues to affect the global retail industry, luxury fashion houses around the world have started to roll out online shopping experiences to continue to cater to the needs of their clientele.
Italian luxury jeweler BVLGARI is the latest in the industry to launch an e-commerce platform within the UAE, and it’s celebrating its move into the world of digital retail by calling on a few influencer friends for support.
The brand is now offering an amazing 360-degrees experience with the same level of service excellence delivered in all BVLGARI boutiques.
The highly specialized and efficient customer service team, completely devoted to the clients’ needs, is the cornerstone on which the brand has built its online shopping strategy.
With technological advancement such as 3D product images, augmented reality, free shipping, flexible delivery, complimentary exchanges (both online and through customer service or directly at the boutique) and a selection of the most used payment methods, they’ve managed to break some of the taboos related to the purchase of luxury items online.
Mthayel Al Ali, Emirati entrepreneur and influencer
“E-commerce must be an engaging and exclusive 360-degrees experience. The key to this success lies in its smooth interconnection with the ‘physical’ boutique and the other digital channels – therefore, in our coherent omnichannel approach and total alignment of Boutiques associates and consumer care advisors,” BVLGARI’s CEO Jean-Christophe Babin said.
Furthermore, for an ultra-coherent experience, the unmistakable BVLGARI Pantheon mesh will reach each client through their exclusive packaging for online purchases.
Discover the newly-launched e-commerce platform by visiting bulgari.com.