Like other many other brands within the industry, Michael Kors is the latest to announce that it will no longer be following the traditional fashion calendar, but instead, will be switching to a new one.
In the midst of this post-COVID fashion world, the fashion giant has announced that his brand will only be releasing two collections a year, one for Spring/Summer and one for Autumn/Winter.
He has also said that he will not be holding a fashion show during New York Fashion Week this September, as he is rescheduling his Spring 2021 collection to be presented some time between mid-October and mid-November. To add on, he announced that he will be revealing the collection to retailers before the press or public.
"Keeping all of this in mind, we will also be reassessing when the fall collection is released to the press and the public—most likely sometime between mid-March and mid-April,” he said in a statement, according to Harper's Bazaar UK.
Micheal Kors SS20 Behind The Scences by Jason Lloyd-Evans
“I have for a long time thought that the fashion calendar needs to change. It’s exciting for me to see the open dialogue within the fashion community about the calendar—from Giorgio Armani to Dries Van Noten to Gucci to YSL to major retailers around the globe—about ways in which we can slow down the process and improve the way we work. We’ve all had time to reflect and analyze things, and I think many agree that it’s time for a new approach for a new era,” he said.
However, this shift is no surprise as there is now a long list of designers who are swapping out the old fashion calendar model for new alternatives.
Gucci recently announced that it would be taking a step back form its regular five shows per year to two shows per year instead. Saint Laurent was one of the first to announced it would be stepping away from Paris Fashion Week, in favour of embracing its own production calendar.
A letter expressing a clear plan of revolutionizing the fashion industry was signed by Gabriela Hearst, Tory Burch, Proenza Schouler, Dries van Noten, Erdem Moralioglu, Joseph Altuzarra and Craig Green, which entailed that the seasonal calendar would be switched around.
Although the British Fashion Council and the Council of Fashion Designers of America have teamed up to urge designers to 'reset and rethink' their current business models, ultimately it will be up to these brands to make a choice when it comes to showcasing their collections going forward in a post-Covid era.
Images courtesy of Jason Lloyd-Evans