Swizz Beatz Unveils A New Art Promenade In Saudi Arabia

The Grammy award-winning record producer will showcase installations by four renowned artists set to launch during the F1 from December 3 to 5

After recently opening his own global creative agency in the Kingdom, Good Intentions, Kasseem Daoud Dean, also known as Swizz Beatz, will be directing the Jeddah Art Promenade that is set to release during the Saudi Arabian Formula 1 Grand Prix this weekend. With some of the best producers onboard, like Far Right Productions and award-winning curator Umbereen Inayet, this event is a must-visit for all Saudi residents and tourists. 

Being the first of its kind in the Kingdom, Swizz Beatz and the co-founder of Good Intentions, Nour Taher, collaborate with Sela, Saudi Arabia’s leading events producers and project owners of the promenade, to create an iconic event like no other. 
“We’ve always wanted to work with the gatekeepers in that arena and knew Sela would be a partner aligned with our vision at Good Intentions. This is just a scratch on the surface, we’re only going bigger and more disruptive from here,” Swizz shares. 

This new installation will feature four world-renowned artists: Studio Drift, Janet Echelman, KWEST, and Javid JAH to showcase some statement, larger-than-life masterpieces like the gold falcon, Wusul by artist KWEST, nine planetary inspired toned gem sculptures, World of Spheres by designer Javid JAH and more. 

“The Falcon installation from artist Kwest is a powerful statement of energy and creativity taking flight. We at Sela are thrilled to be working with Swizz Beatz and the Good Intentions team, headed by homegrown lead Noor Taher, to give vital art a platform. With more than a dozen installations planned, the Jeddah Art Promenade will blaze an iconic trail down our beautiful coast, offering visitors a visceral cultural experience and creating a landmark worthy of our nation’s vision. Special thanks to Jeddah Season who made all of this possible,” says Shihana Alazzaz, Sela’s Chairwoman and General Counsel to the Public Investment Fund.

Previously, Swizz Beatz has organised some of the largest public art fairs in the world that created quite a storm; and we can’t wait to see what this new exciting project has in store for us. 

Visit the Jeddah Art Promenade from December 3 to 5, at the Saudi Arabia F1 Grand Prix.

Images Supplied