Here Is Everything That Is Happening At Sole DXB 2019

BY Rohma Theunissen / Dec 5 2019 / 12:40 PM

The region's premier street culture and lifestyle festival Sole DXB kicks off today and its boasting a bigger, better experience than ever before...

Here Is Everything That Is Happening At Sole DXB 2019

The highly anticipated street culture and lifestyle festival, Sole DXB's 2019 edition kicks off today and we are all kinds of excited for what's in-store. If you were wondering what the region's coolest festival has in-store for you this year, look no further because BAZAAR has rounded-up the absolute highlights of everything you need to know and check out at Sole DXB 2019

When is Sole DXB 2019? 

The festival will run from Thursday 5th December - Saturday 7th December, 2019.


Thursday December 5th: 6pm - 10pm.

Friday December 6th & Saturday 7th: 12pm - 10pm

What is the theme?

This year's theme is Jamaican Sound System Culture. Prepare yourself for the sights and sounds from the motherland of mento, bashment ska, rocksteady, dub, reggae, ragga beats, and Dancehall.

Where will Sole DXB 2019 take place?

At Dubai Design District - you can't miss it! 

Who Can Attend?

The event is open to the public. Tickets are priced at Dhs245 for a day pass and Dhs375 for weekend access and can be purchased via Virgin Megastore Tickets, Dubai Calendar App and online at 

What Are The Highlights? 


The Music 

A stellar line-up of unmissable music acts with the likes of Wu-Tang Clan, Burna Boy, Koffee, Black Star, Proteje and more. See the full line-up and view the full schedule here

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Sole commissioned legendary Jamaican sound system builder, Uncle Ronnie of 8 Mile Sound, to craft the system of his dreams. Built on the Shores of Kingston and shipped over 8000 mile’s, the Sole Sound System will debut at Sole DXB 2019. The authentic soul of Jamaica’s music lies in the country’s infamous sound systems. From the sound clashes between trucks loaded with homemade speakers on the streets of Kingston in the 1940s, the dance hall gatherings of the 1950s and 60s that stemmed so many of today’s music genres, to modern day block parties and club nights playing everything from ska, reggae and dancehall, the sound system been the backbone of Jamaica’s musical and cultural journey. Creative Direction: Sole Senior Producer: Paul "Stamma" Watson & The New Coup Director of Photography: Apeiron Digital Pro & Jik-Reuben Pringle Editor: Ameya Gupta Sound Design: JBM Sound Post Colour Grading: Dan Mitre Media #soledxb

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Unmissable Booths

Streetwear runs in the very DNA of Sole DXB and this year, the festival promises to bring a curation of streetwear must-haves from around the world, including exclusive collaborations and rare kicks that will cater to even the most discening sneaker snob. Fashion and sports brands from around the world will bring their booths to live with live music acts, guest appearances, workshops and competitions. 

Below are the top 5 Sole DXB brand pop-up experiences you simply cannot miss this year. 

Archive DNA

This incredible exhibition brings 70 of the world's rarest sneakers to Dubai for the very first time. Expect to find the likes of a pair of 1985 Michael Jordan TYPS Air Jordan 1 Player Exclusive, game worn ‘Air Zoom Generation’ for Lebron James, and a one-off ‘Air Max 90 SL Laser’ commissioned by the late Alexander McQueen for his own private collection. Oh and did we mention? You can actually purchase them - dont forget your credit card!

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This is the biggest moment for A.DNA to date! Since the start of the year, we have been preparing for this. @soledxb Presents A.DNA. We are curating an exhibition of some of the rarest sneakers that ever been seen in one place. From Air Force 1 Lows Player Exclusive (1982), Signed Air Jordan 1 TYPS 1985, Metro Pop Splatter Dunks to DJ Khaled ‘We The Best” Air Jordan 3s and Friends and Family Travis Scott X Air Jordan 4s. For the first time ever, all shoes (over 70 pairs) will be available to buy via PRIVATE SALE. It’s time for others to enjoy the shoes just as much as we have all these years! Venue : Sole DXB @soledxb Date: 5-7 December 2019 Location : Dubai, UAE Any sales enquiries contact Looking forward to seeing you all out there.

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The British luxury brand, participating in the festival for the very first time, comes in with a bang with a prominent pavillion spanning across two floors featuring a selection of monogram motif streetwear styles designed by Riccardo Tisci. The pavillion will boast an open air rooftop louge and terrace on which DJ Rashida will play a live sunset set from 4-6pm on Saturday. 


The luxury fashion e-tailer returns to Sole DXB for its second year partnering up with Stadium Goods to showcase some of the world's most sought-after streetwear essentials including Travis Scott's Astroworld merchandise, limited edition Cactus Jack Air Jordans,  Off-White “Tera Kiger” and Yeezy 700s. Guests can partake in tie-dye workshops during the day on Friday or enjoy live music from Kendall Jenner's BFFs Fai Khadra and Justine Skye at the booth on Saturday.

adidas Originals

This year adidas Originals is bringing a customized capsule collection that aligns with the Jamaican theme of the festival and highlights will include a blue tracksuit top adorned with the words ‘Negril, Jamaica’ in iconic Jamaican yellow on the back. The adidias Originals pavillion will play host to regional urban music talent for a series of fire performances as well an OG cypher and will host 'The Godfather of Grime’ Wiley on the 6th December.

Les Benjamins

Participating for the third year in a row, Les Benjamins will be dropping a world exclusive of their SS20 collection and launching their first-ever women's shoe and handbag line at the event. Alongside an appearance from brand founder Bunyamin Aydin, the Les Benjamins pop-up will also unveil an exclusive capsule collaboration with Lebanese artist Ali Cha'aban which will only be available at Sole DXB.


The Movie

On Thursday 5th December, Cinema Akil will be screening Rudeboy: The Story of Trojan Records, the acclaimed documentary which highlights the inexplicably close relationship between Jamaican and British Youth Culture through the eyes of one of the most iconic record labels in history. The movie will be screened at the main stage at Sole DXB in Dubai Design District and is free for all to attend. 


The Talks

A series of thought-provoking and insightful panels and talks will take place throughout the duration of the festival pertaining to topics surrounding street fashion music and lifestyle as well as the undeniable role that Jamaica has played in shaping street culture today. Expect to find the likes of Jonathan Cheung, SVP of Design Innovation at Levi's alongside leading reggae music documentarian Martei Korley leading the riveting dicussions. For more information and full schedule visit