Kim Kardashian is no stranger to lawsuits; the KKW Beauty founder has previously taken high street fashion brands like Miss Pap and Missguided to court over allegedly “ripping off her outfits”. And now, it has been reported that Kim is filing a lawsuit against Vampire Facial founders Charles Runels and his practice, the Cellular Medicine Association.
According to a complaint filed under the United States District Court for the Central District of California, the case has been raised for copyright infringement, infringement of registered mark, false association, violation of the right of publicity, and California common law trademark infringement.
So what does that mean to you and I? In simpler terms, the former BAZAAR cover star alleges that the practice has been using her name and likeness to promote its business without her permission since 2013.
The court document states, “In characteristically self-promoting fashion, he describes himself as the 'Calvin Klein of medicine. To that end, while he appears to maintain a small practice in Alabama, most of his time is spent touting the various cosmetic procedures he has purported to trademark—including, as relevant here, the Vampire Facial."
The complaint from Kim’s attorney reads, "While 'the Kardashians'—or, more accurately, Ms. Kardashian and her sister Kourtney—did 'get' a Vampire Facial, it was seven years ago. And they had certainly never licensed their name in connection with the procedure."