LFW: Burberry's S/S20 Collection Embodies The New Evolution Of The Burberry Kingdom

Burberry London Fashion Week, Burberry, London Fashion Week 2019, Fashion Runway

Burberry Spring/Summer 2020

Burberry London Fashion Week, Burberry, London Fashion Week 2019, Fashion Runway
Burberry London Fashion Week, Burberry, London Fashion Week 2019, Fashion Runway
Burberry London Fashion Week, Burberry, London Fashion Week 2019, Fashion Runway
Burberry London Fashion Week, Burberry, London Fashion Week 2019, Fashion Runway
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Burberry turns heads with its first ever fully carbon neutral show

Britain is in flux, that much is for sure. But as ever with national - and global - uncertainty, it’s the catwalks that reflect the collective psyche in the most creative way possible. So much so, that there’s even a name for it - the hemline index.

Being that Burberry is as quintessentially British as you can get, it’s little wonder that the brand, who showed its S/S20 collection in London’s White City last night, reflected the changing face of Britain quite so acutely, with creative director Riccardo Tisci taking inspiration (alongside Brexit, we’re sure) from the Victorian era in which Burberry was founded.

Burberry Spring/Summer 2020

“This is a collection inspired by our past and dedicated to our future. It’s the evolution of our Burberry kingdom,” he explained backstage, verbalising the smart strategy behind taking what was already a successful, national treasure of a brand and catapulting it to new heights with millennial-friendly, commercially savvy pieces that sit seamlessly alongside the classics.

‘My first year at Burberry was about understanding and refining the new codification for the house. With that foundation in place, I feel ready to start exploring what’s at the heart of this incredible brand,” he said.

Burberry Spring/Summer 2020

That translated to reconstructed trench coats, fresh iterations on tailoring and enough photogenic, it-accessories to keep the Insta-generation happy. But it also meant twists on sportswear (who can forget that, as much as the trench coat, the ubiquitous Burberry cap is equally at the heart of the brand), adventures in genderless dressing (lace-trimmed shorts and crystal bonnets for men), and dramatic plumes clouding around mesh dresses and trailing off behind them.

But as ever, it wasn’t just about the clothes. Hot on the heels of Gucci, this was Burberry’s first entirely carbon neutral show. “We have offset our impacts, such as the flights of guests travelling to London specifically for the show and the build and production of the event,” the brand said in a statement, also revealing that it will be donating to a number of projects preventing deforestation and conserving parts of the Amazonian jungle.

Burberry Spring/Summer 2020

The show was opened by a newly blonde Kendall Jenner, and also saw Gigi and Bella Hadid walk the runway as well as Brit supermodel Agyness Deyn, an old friend of the house who returned to the catwalk after seven years. We’d missed her - and this was a fitting time to reappear. If the plan is to build Burberry’s kingdom, it’s important to re-recruit old friends as well as focusing on the new ones.


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Burberry London Fashion Week, Burberry, London Fashion Week 2019, Fashion Runway
Burberry London Fashion Week, Burberry, London Fashion Week 2019, Fashion Runway
Burberry London Fashion Week, Burberry, London Fashion Week 2019, Fashion Runway
Burberry London Fashion Week, Burberry, London Fashion Week 2019, Fashion Runway
Burberry London Fashion Week, Burberry, London Fashion Week 2019, Fashion Runway
Burberry London Fashion Week, Burberry, London Fashion Week 2019, Fashion Runway

Burberry Spring/Summer 2020

Burberry London Fashion Week, Burberry, London Fashion Week 2019, Fashion Runway
Burberry London Fashion Week, Burberry, London Fashion Week 2019, Fashion Runway
Burberry London Fashion Week, Burberry, London Fashion Week 2019, Fashion Runway
Burberry London Fashion Week, Burberry, London Fashion Week 2019, Fashion Runway