There’s no doubt about it: wearing an amazing piece of jewellery has the ability to uplift anyone’s mood, especially if there’s a good cause within the story behind it…
Damas is launching a new collection this Eid Al Adha with an important message of empowerment and positivity behind each and every piece.
'Love, Hope, Grow' 18k Rose Gold Round Necklace - Dhs2,170
‘Hope’ by Damas is an exclusive collection which celebrates three important words; ‘Hope’, ‘Love’ and ‘Grow.’ The collection is made up of 10 unique 18k gold designs which are embellished with freshwater pearls. 10% of the collection’s proceeds will be donated to the Al Jalila Foundation. This initiative will directly aid the charity’s objective to help facilitate advances in medical research, education and treatment – something which is particularly important during these trying times.
“For many years, Damas has been committed to investing in the wellbeing and growth of the community and we continue to be dedicated to giving back and offering support to those in need around us,” Chairman and CEO of Damas Luc Perramond said.
Damas Hope Collection
The launch will be supported by non other than television personality, model and humanitarian Jessica Kahawaty, a passionate and strong humanitarian to spread the message of unity, kindness and compassion.
“Hope is a theme very close to our hearts and now, more than ever, hope is the thread that connects us all as we navigate these extraordinary times of COVID-19,” CEO of Al Jalila Foundation Dr. Abdulkareem Sultan Al Olama said.
'Love' Bracelet in 18k Rose Gold with Black Pearl - Dhs750
“We are grateful to our partners who continue to support our charitable programs and I am positive that the ‘new normal’ is filled with opportunity, optimism and hope for a brighter tomorrow.”
For more information on the Hope collection visit damasjewellery.com