If you haven't heard of Toni Briess, the Founder of Level by Toni Breiss Paris, chances are you've saved several of his wedding decor designs on Instagram and pinned plenty of dress inspo on Pinterest. Toni is based in Paris, but has a second office in Beirut, and a third in Riyadh. Ahead, we chat to one of the bridal industry's most prolific names to find out the ins and outs of some of his most extravagant weddings.
Harper’s BAZAAR Arabia: How did you get into wedding planning?
Toni Breiss: I always had a love for events, gatherings, people, planning and hosting. I loved every minute of it and realised rather quickly that this was more than just a passion project. I knew then that I wanted to pursue this career with everything I had. I started in Paris and earned a master’s degree in hotel management, followed by an MBA in luxury marketing. I threw myself into the world of luxury and creativity and it got me to where I am today. When you’re a passion-driven person, your job automatically becomes your source of happiness.
HBA: What’s the best part of your job?
TB: Being able to transform my clients’ dreams into reality for one magical night.
HBA: What’s the most stressful part of your job?
TB: To come up with new concepts and designs, trying to always be innovative and to always stand out from the crowd whilst always maintaining the level of luxury and finesse in each and every event.
HBA: What’s the most extravagant cake from a wedding that you’ve planned?
TB: A wedding in Lebanon had a cake with 3D projection mapping on it.
HBA: What’s the largest wedding party of a wedding you’ve planned?
TB: It was in Abu Dhabi and there were 3,500 guests. We built a huge tent in the middle of the desert and created a fantasy dream wedding. It was a magical night.
HBA: A quote you live by?
TB: It’s not about creating luxury, it’s about perfecting excellence.