Beyoncé Drops First Images From The New Ivy Park Lookbook
Queen Bey becomes the Queen of Athleisure
Ivy Park is back with a fashionable vengeance.
Beyoncé has been teasing fans about the relaunch of her sportswear brand for what seems like forever, but just this past week, we’ve been given a stunning sneak-peek at the official Ivy Park x Adidas look book.
The athleisure and sportswear label first debuted in 2016, and was previosuly sold through Topshop. Now, it’s been rebranded as an official collaborative collection with Adidas.
Taking to Instagram to slowly but surely release campaign shots ahead of the brand’s relaunch date, the superstar can be seen posing effortlessly in flattering mesh bodysuits, chic puffer jackets and utilitarian-inspired jumpsuits, all designed with the exclusive and unique palette of maroon, cream and fabulously bright orange.
The first release is scheduled to launch online at adidas.com, and is rumoured to include a range of hoodies, jackets and sweatpants, with prices ranging anywhere from Dhs90 to Dhs920.
The collection is also set to include four exclusively reimagined designs of some of Adidas’ classic shoe silhouettes, including the iconic Nite Jogger sneaker.
Let the countdown begin…