Earlier this month, Adidas unveiled the VRCT jacket, a contemporary take on the classic varsity look that celebrates individuality and team pride. Designed to be worn before and after training, VRCT reworks an iconic design in the most stylish way possible to produce a classic bomber aesthetic with a sleek, modern fit, featuring flexible, lightweight material to offer maximum freedom of movement and comfort.
The VRCT also features a unique customizable patch – now complete with an exclusive badge that just dropped for the Middle East.
The YALLA Badge by Adidas
Designed to fuel creativity and self-expression in sport, the jacket features a classic ‘A’ team patch that can be easily interchanged. Athletes can choose a word selected by some of Adidas’ leading creators, including James Harden (FAMILY), Denise Schindler (I’MPERFECT) and Ning Zetao (BRAVE). Each athlete worked in collaboration with Adidas to create a patch that best represents their own personal story.
Adidas Middle East created the new YALLA badge exclusively for the Middle East. Dubai-based Adidas athlete Walid Yari, mountaineer Tima Deryam, body positive activist Lu D’souza and TV presenter Enjy Kiwan each represented their badge in a local photoshoot, showing off the jacket’s stylish scope for creativity and uniqueness, no matter who you are or what you do.
The VRCT Jacket is now available in a selection of colourways across all Adidas stores and online at adidas.ae