To say Farfetch are making their mark on the fashion industry might just be the understatement of the year. In January the e-tailers partnered with Balenciaga for a philanthropic capsule collection, and just months later they announced their investment with home-grown brand The Modist (whom they already have an ongoing collaboration with). And now, the online platform has announced a global partnership with one of Saudi Arabia’s leading luxury retailers, Rubaiyat.
“Adding the e-commerce channel to Rubaiyat’s retail platform is essential in order to reach out to a wider audience and improve Rubaiyat customer’s shopping experience,” said Christophe Penne, Vice President of Merchandise, Rubaiyat. “Therefore, we welcomed the opportunity to partner with the world’s leading global technology platform for the luxury fashion industry, Farfetch.”
“A year into our localized operations in the Middle East, we are very pleased to have Rubaiyat join the Farfetch platform,” adds Edward Sabbagh, Managing Director, Middle East, Farfetch. “Through their highly curated assortment of the world’s best luxury brands, we will be able to further enhance our targeted offer for the Middle East shopper. We will also enable Rubaiyat to leverage our marketplace in order to increase their reach through our global online customer base.”
The Riyadh and Jeddah-based ladies department store represents and operates more than 50 standalone franchised boutiques throughout Saudi Arabia. This partnership marks Rubaiyat’s entry into e-commerce for the first time.