Back in July, Shanina Shaik sent the internet into meltdown when she hinted that the Victoria's Secret show might be cancelled, and this weekend the rumours got confirmed: the lingerie giant's biggest annual event will no longer take place.
A statement released on the 21 of November by the brand's parent company, L Brands Inc, states that the fashion show will be no more. Bosses at VS say they are thinking up new marketing strategies for the lingerie brand's image due to the wide-spread criticism it has been receiving of late. They have decided to grow other aspects of the business (of which there is swimwear, activewear, sleepwear and cosmetics) from now on.
Chief financial officer Stuart Burgdoerfer said, “We think it’s important to evolve the marketing of Victoria’s Secret.” And when asked if the star-studded catwalk show will be happening this year he stated: "no, we’ll be communicating to customers, but nothing that I would say is similar in magnitude to the fashion show.”
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