It’s no secret that fashion is a notoriously competitive industry with a multitude of new brands hitting the market each season. It’s hard to pick and choose but every once in a while, you come across a brand that really stands out for meticulously crafting an authentic identity with an aesthetic that is fashion-forward, flattering and totally wearable all at once.
BAZAAR has put together 5 of the coolest new brands have developed unique brand algorithms that just totally work.
Brand founder Michael Chang collaborated with Project Runway winner, Irina Shabayeva to develop a MJZ’s debut womenswear collection which was presented at Paris Fashion Week this September. Made almost exclusively from ultra-luxe crocodile and alligator skins, MJZ’s womenswear collection radiates pure, high octane glamour.
This London-based label was only founded in September 2017 and it is already regarded as one of coolest new brands to hit the contemporary-luxury market. Founded by Marco Cavaldo and Federica “Kikka” Cavenati, the brand merges glamourous feathers, sequins and prints into cool, Scadanavian tailoring for a head-turning, festive-inspired aesthetic that is designed to stand out.
Rotate Birger Christensen
This chic contemporary brand was founded by Danish stylists and influencers Thora Valdimars and Jeanette Madsen. The Copenhagen-based label has fast become a firm favorite on with the ‘gram fashion pack for its artful prints and 80’s-inspired silhouettes that exude that highly-coveted, undeniably cool Scandavian street style vibe.
A protégé of Phoebe Philo at Celine, Rok Hwang launched his label Rokh in 2016 and has since gone on to garner widespread acclaim. The Central Saint Martins graduate was a runner-up for the prestigious LVMH Prize in 2018 and its easy to see why; his deconstructed approach to fashion rethinks wardrobe essentials for pieces that are wearable, timeless, and distinctly avant-garde all at once.
This Barcelona-based handbag brand is based upon exclusivity, originality, trend and quality and trust us when we say, The Sant’s handbags are hard to miss. The brand’s sculptural aesthetic has already caught the eye NET-A-PORTER’s Global Buying Director who has picked up The Sant as part of the retailer’s mentorship program, The Vanguard.