Uber has announced the launch of its latest feature available in Saudi Arabia, ‘Women Preferred View’. As the name suggests, it now allows driver of the transporation app to filter their potential passengers by gender and connect female drivers to female riders.
The app tested the feature in 2018, and have now launched it as a mainstay option after increased populairty.
“Last year we announced the launch of Masaruky, an initiative aimed towards empowering women with economic opportunities by providing accessible transport solutions,” says Tino Waked, General Manager of Uber Middle East and North Africa. “We have seen an incredible response in the Kingdom thus far. As part of this initiative, this newly introduced feature will open new doors and opportunities for women as Uber driver-partners, while being conscientious of local cultural norms.”
“We launched this feature in response to the feedback we received from women drivers in Saudi Arabia and we are committed to always being thoughtful of how we can always improve their experience driving on the app,” he adds. “This is just the start, and we will continue working with experts to leverage our external research as we move forward to ensure that this is in the best interest of women driver-partners in the Kingdom.”
2019 has already been a busy year for Uber. The transport service acquired Dubai-based cab-hailing gem Careem last month for $3 billion.