The demand for cosmetic procedures continues to rise on a global scale and forecasters predict that the value of the aesthetic-care market in the UAE alone will surpass Dhs1.5 billion by 2021. Responding to this very demand is the Beverly Hills Sunset Surgery Center International (BHSSCI) in Dubai, a premium, state-of-the-art plastic surgery facility which opened its doors earlier this year to cater to the region’s discerning clientele. The clinic has brought with it BHSSCI California’s acclaimed Beverly Hills expertise to the Middle East for the very first time. And to ensure that no detail of the brand’s original experience goes amiss, BHCCSI’s Dubai facility is led by Hollywood’s pioneering, go-to plastic surgeon, Dr. David Matlock, President, CEO and CMO at BHSSCI California – and star of reality TV show, Dr. 90210.
We sat down with the pioneering plastic surgeon to take about the latest treatments, the most requested body ideals and what patients in the region are looking for…
Dr. David Matlock
Harper’s BAZAAR Arabia: You launched the Beverly Hills Sunset Surgery Center in Dubai earlier this year. Can you tell us a bit about BHSSCI’s Dubai facility?
Dr. Matlock: First and foremost it was an honor to be commissioned to develop a Beverly Hills cosmetic surgery practice in Dubai based upon our finest surgeons, facilities and practices. It is well known that many patients from MENA region come to Beverly Hills to have procedures for general plastic and reconstructive surgery. We were tasked with the mission to provide the same outstanding quality of surgeons and facilities for these patients as well as others throughout the region. What we have in Dubai is what I like to call the Eighth Wonder of the World because there is nothing like it – not even in Beverly Hills.
HBA: What are the most requested procedures in your Dubai practice? Are these different to those requested by your California patients?
DM: Our Middle Eastern patients want the exact same procedures as our Beverly Hills patients! The most requested procedures are liposuction, breast surgery, Brazilian Butt Lift, nose surgery, facelifts, check augmentation, mommy makeovers, intimate surgery and corrective plastic surgery.
HBA: It seems more than ever, people are opting to go under the knife to change their appearance. Is there any advice you would give to someone looking to change their body via surgery?
DM: Plastic surgery is extremely prevalent and in many instances Dubai is the go-to place for cosmetic surgery in MENA region. The most important thing that we can stress for someone looking into plastic surgery is to educate yourself on the procedure, surgeon and facility. Have it done right the first time because this is the optimum opportunity obtain the result you desire.
HBA: Women in Dubai tend to live exceptionally busy lives, what are the most effective procedures that have the least downtime?
DM: The most effective procedures that have the least downtime are obviously the cosmetic dermatologic procedures. But keep in mind that with many of the invasive procedures use advanced techniques which allow patients to be back to work within a week.
HBA: What would you say is the most commonly requested celebrity body ideal?
DM: The most common requested celebrity body ideals are those of the Kardashian/Jenner family.
HBA: How should a patient prepare before coming to see you?
DM: The patient should educate themselves as much as possible by reading about the desired procedures on our website. Research the surgeon and the facility. Write down all your questions and make sure every single one of them is addressed within your consultation appointment.
HBA: Speaking of treatments, can you tell us one new treatment / procedure that you are most excited about and why?
DM: The procedure that I’m most excited about is the Renuvion J-Plasma Intraoperative skin tightening device. It is used along with traditional liposculpturing or Vaser Assisted Liposculpturing. The results for skin tightening have been amazing.
The Beverly Hills Sunset Sunset Surgery Center International (BHSSCI) is located at City Walk in Dubai. for more information visit bhssc.ae