Amidst the harrowing news of the Amazon fires, the conversation about sustainability and paying more attention to our planet has never been more prevalent. Now more than ever, consumers are making more conscientious decisions when shopping by turning their attention to fashion brands who are doing their bit for the environment.
The newest label on our radar is sustainable swimwear brand Léa. The eponymous brand, founded by Lebanese designer Léa Daaboul, makes seriously on-trend bikinis and one-pieces in using Econyl, a nylon material made entirely from waste products.
Léa the Label
What is Econyl?
Joining the ranks of Burberry, Ralph Lauren and Prada, who are all shifting their production process in order to shrink their use of the non-biodegradable materials (think eco-friendly trench boasts, polo shirts made from plastic bottles and backpacks reimagine in an totally sustainable material), Econyl is a fabric made from discarded fishing nets, industrial plastic and other waste that many fashion brands have adopted into their practice.
Léa the Label was born out of Daaboul’s love of the earth. A yoga teacher herself, the designer is already passionate about living an environmentally friendly life.
The swimwear market is certainly waking up to sustainability. Back in 2017, Scandi besties Henna and Anna started launched their Dubai-based beachwear label Ohoy Swim. But is the fashion world moving fast enough? Why, after all, would you want to wear a bikini that damages the very ocean you’re swimming in?