Hope, Optimism and A Celebration Of Local Talent Rang True Throughout Dior's Resort 2021 Presentation

BY Sarah Joseph / Jul 23 2020 / 13:43 PM

The live stream event featured elements of regional music, art and craftsmanship as the entire Piazza del Duomo in Puglia served as the catwalk backdrop

Hope, Optimism and A Celebration Of Local Talent Rang True Throughout Dior's Resort 2021 Presentation

As luxury brands around the world embrace new ways of showcasing their latest collections, Dior delivered a superfluous show while keeping in compliance with Italy’s health and safety measures.

The setting was the Piazza del Duomo in Lecce, a small town in Puglia located in the southern region of Italy.

Image courtesy of Alessandro Garofalo

In an experimental expression of ancestral savoir-faire and exceptional craftsmanship, the Dior creative director Maria Grazia Chiuri celebrated the customs and people of the provincial town. The looks were created from materials sourced by local artisans all of which evoked a summer landscape.

“During this period, I sought to give collective efforts a new dimension. Despite the disadvantages of distance, bringing a different perspective to our daily lives has given us strength and imagination,” Maria Grazia said.

Images courtesy of Teresa Ciocia

From lace frocks clinched at the waste to relaxed linen suits with leather belts, there was a traditional bohemian spirit which emulated through the show with fabrics from Le Costantine Foundation used for a series of jackets, including the emblematic Bar. In tune with the pastoral aesthetic accessories consisted of lace head scarves, wreaths, gold jewellery, strappy flats, espadrilles and ankle boots.

Images courtesy of Teresa Ciocia

The show displayed an array of elements that included, dazzling illuminated architectures, traditional Puglian melodies composed exclusively for the show by Paolo Buonvino, Marinella Senatore’s scenography composed of Luminarie and an unprecedented performance by Giuliano Sangiorgi who displayed a virtuoso tribute with the power of traditional Apulian melodies.

The set took twelve days to assemble and was so expansive it took each model over two minutes to complete their entire round on the "catwalk."

The collection is a strong example of how Maria and the entire Dior team have worked tirelessly to dream up a fresh perspective on the concept of the virtual fashion show.

While the showcase was audience-free and hosted within the closed Piazza, it did an extraordinary job of highlighting the craftsmanship, local talent and beauty of the new collection – but it was no easy feat in putting together such an elaborate presentation.

Dior’s Resort 2021 Show comes weeks after the house premiered an elaborate short fashion film in lieu of staging a show for its Autumn/Winter 2020-2021 Haute Couture collection.


Lead Image courtesy of Teresa Cioca


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